Thank you and acknowledgements

4th International Safety Education Seminar
Reaching out, how to involve people in fire safety

7 – 8 June, 2017
Arnhem, the Netherlands

Summary Seminar Photo’s

Brandweer Nederland
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Nederlandse Brandwonden Stichting Logo

Dear Colleagues,

As the organizers of the 4th International Safety Education Seminar, we are delighted to be able to look back on a very successful Seminar. Your attendance and contribution, the appropriate fire safety solutions that were presented by companies, and the inspiring presentations by our speakers resulted in a Seminar that exceeded our expectations. The Seminar summary, the photos and the currently available presentations can be found on this site.

Not only have we gained much valuable knowledge and shared experiences again, but many new networking relationships have also been created. This will enable us to continue to improve the quality of fire prevention information in Europe. And that in itself is reason enough for us to meet again in two years’ time to inform each other about the new steps that everyone will then have taken, and about the latest developments in the field of fire prevention information.

We are therefore very pleased that Germany has accepted the challenge of organizing the 5th International Safety Education Seminar.

We hope to see you all again at the next seminar in 2019!

Kind regards,
Rene HagenRené Hagen

Professor of Fire Safety

The photo’s

Day 1: Wednesday June 7th

Welcoming and introduction

09:00 - 10:00

Registration and visiting exhibition

10:00 - 10:20

Opening and key-note

Mr. Henk Krol, Member of parliament (the Netherlands)

10:20 - 10:30

Introduction by the chairman of the conference

Mr. Mike Hagen, Chair European Fire Safety Alliance (United Kingdom)

Part 1: Safety Education in the Netherlands

10:30 - 11:00

Dutch vision on community fire safety

Mrs. Hester Veltman, Fire Service (the Netherlands)

In 2016, the Netherlands fire services have set their goals for community safety now and in the near future (2020). Getting to know your risk groups, working via influencers, stimulating innovations and maintaining and improving your own expertise are the four main goals.

Take home message:

  • Less is more, set your goals.
  • Don’t be shy – think you can change the world.
Download PDF presentation

11:00 - 11:30

Dutch Fire Prevention Weeks: behind the scenes

Mrs. Marieke van Daal, Dutch Burns Foundation (the Netherlands)

The network national prevention weeks is a catalyst for many fire prevention projects and implements research directly in campaigns. At the heart of it is the yearly thematic national October campaign. This campaign addresses the greatest fire risks in Dutch homes and the target groups that experience these risks. How do these themes come about? How do we create maximum impact by combining national media exposure with local activities?

Take home message:

  • You need to choose when you communicate. If you want people to take a message home, then it has to be spot on.
  • You cannot do it alone, so how do you work together and create a 1+1 =3 situation?
  • How do you maximise impact with minimum budget?

11:30 – 12:00

Recent Dutch research on fire safety in the domestic area

Mr. Lieuwe de Witte, Fire Service Academy (the Netherlands)

In this presentation an overview of research by the Fire Service Academy is presented about fire safety in the domestic area. It includes research about fire safety and aging population, smoke and CO detectors, fatal residential building fires, fire spread and survivability in dwellings and upholster furniture and matrasses.

Take home message:

  • To raise the awereness of participants about existing recent research in the domestic area.

12:00 – 12:10

To release the report 'Fire safety of upholstered furniture and mattresses in the domestic area: European fire services recommendations on test methods

Mr. Chris Addiers, President of the European Union Fire Officer Associations (FEU) (Belgium)

12:10 – 13.30

Lunch and visiting exhibition

Part 2: Safety Education and youth

13:30 – 14:00

The Safety House

Mrs. Herdis Storgaard (Iceland)

Herdís tells us the story about the safety house in Iceland. The safety house is a venue to teach parents and others about safety. It is all about working together with various partners, including IKEA, and about the special and unlike way in which the education takes place.

Take home message:

  • Have a broad view on who you can work with to achieve (fire) safety goals.

14:00 – 14:30

Fire Information Centre... educates children in fire safety

Mrs. Veerle De Decker, Fire Service Antwerp (Belgium)

Schoolchildren (age 11-12) come to our fire station to learn how to make an emergency call, how to recognize possible fire hazards in their home, how to evacuate… The whole package was developed with the schools. Before the actual visit, there is a preliminary phase taught by the teacher in the school and a post follow up afterwards. On yearly base we receive 2.500 children, among which the immigrant community. The children themselves are enthusiastic and take their acquired knowledge home.

Take home message:

  • Increasing fire safety awareness and self reliance as a long term goal starts with investing in children by engaging them as an active partner.
Download PDF presentation

14:30 – 15:00

Reaching out to schools

Mr. Sander Cremers, Fire Service Brabant Zuid-Oost (The Netherlands)

In almost every part of Holland, the fire service has a connection with schools. Children can visit the fire service station, an experience center or get lessons at school. In the south of Holland, the fire service has developed a new, innovative curriculum for 4 – 12 year pupils.

Take home message:

  • Work together with parties that know the target group best.
  • Don’t be afraid to let go your direct influence.

15:00 – 15:30


Part 3: Safety Education in a multicultural society

15:30 – 16:00

Fire safety education for refugees – experiences in Germany

Mr. Frieder Kircher, Fire service Berlin & Wolfgang Hochbruck, Fire Safety Education Joint Committee of German Fire Protection Association and German Fire Fighters (Germany)

There is a bandwidth of material available for persons wanting to get involved in fire safety education with refugees. Most fire education programs are embedded in a system in which the instructors are volunteer firefighters. Fire safety programs are also on the agenda of the volunteer youth fire brigades. Programs were influenced by several layers of communication problems, both linguistic and cultural, including the unfamiliarity of many in the target group with a system of volunteer fire departments.

Take home message:

  • The majority of immigrants will be unfamiliar with fire safety education
  • Fire safety education is an important part of the integration of refugees
  • Volunteer fire departments can be institutions for integration and learning

16:00 – 16:30

Reaching a diverse community

Mr. Guy Keen, Merseyside Fire & Resue Service (United Kingdom)

This presentation explores how Merseyside Fire and Rescue Service reaches into its diverse communities with 2 case studies showing how the Service met and overcame challenging diversity issues:

1. Community Tensions over a Romany Gypsy Funeral Burn 2. Offenses in fire safety legislation by ethnic minority businesses.

Take home message:

  • The Fire and Rescue Service has natural strengths which can be used to reach into ethnic minority communities in order to overcome complex fire safety challenges.
Download PDF presentation

16:30 – 17:00

Reaching people through the mosque

Mr. H. Balk and mr. J. Zouhair, Fire service Amsterdam (the Netherlands)

On a personal basis, fireman Zouhair, initiated a plan to include youth into local community safety work. In the end, it evolved into a programme which aims to initiate/improve communication between the fire department and all mosques in Amsterdam. The main goal is to involve Muslim people in fire safety by making them aware of fire safety measures and spreading the word.

Take home message:

  • Bridge cultural differences.
  • Use specific talents and strengths of individuals.

17:00 – 18:00

Drinks and visiting exhibition

18:00 – 21:00

Dinner and social programme (on registration) in Holland Open Air Museum

Day 2: Thursday June 8th


08:30 - 09:15

Registration and visiting exhibition

Part 4: Safety education and ageing

09:15 – 09:45

Identifying and supporting people at risk from fire

Mr. Alex Waller, Cheshire Fire & Rescue Service (United Kingdom)

My presentation will explore the over representation of the elderly population in fire fatalities in the UK and describe a risk profiling methodology to ‘surgically target’ this vulnerable group to help them be safe and well.

Take home message:

  • Fire discriminates.

09:45 – 10:15

Experiences with mobile watermist systems

Mr. Marcello Francati, Copenhagen Fire Service (Denmark)

Within the last 5 years, the city of Copenhagen and Copenhagen Fire Department have worked close together on a project were we install Mobile Fire Sprinklers in homes for elderly. We have installed more than 300 sprinklers, and we can already measure the good results.

10:15 - 10:45

How to protect the elderly from house fire

Mrs. Eva van Zoonen, Dutch Burns Foundation (the Netherlands)

In this presentation, results of the three-part research on “Fire safety and the ageing population” will be presented. Applicable and appropriate interventions are needed in order to prevent a future rise in the number of victims of fatal house fires among the elderly. A systematic review of literature on prevention interventions was performed. In addition to the literature review, a survey of prevention field projects was performed.

Take home message:

  • Cooperation with other organisations that are involved in care for the elderly is important to both reach a higher amount of elderly and to reach more homebound elderly.
  • The training of professionals that are involved in care for the elderly by using e-learning is effective.
  • More attention to gaining time by using devices like watersprinklers or fire shelters is recommended.
  • Domotica and smart systems are upcoming and promising.

10:45 - 11:15


Part 5: Effect measurements of behavioural change by safety education

11:15 – 11:45

Impact assessment: two approaches

Mr. David Bornebroek, Twente Fire Service (the Netherlands)

This presentation examines two different kinds of impact assessments focused on risk communication.

The first approach is elaborated in a study that examines the social value of the program Brandveilig Leven (Community Safety). Through the Community Safety program the fire department deploys activities focused on the prevention of fires, casualties and damage. The purpose of this research is to understand the monetarised social value of Community Safety of the fire brigade. This is achieved by setting out the social effects and impact of the Community Safety program systematically and valuate them by using a Contingent Valuation method (quantitative method, N=806). The main research question that is applicable: What is the monetarised social value of the Community Safety program of the fire brigade.

The second impact assessment has conducted in the context of the Risk Factory program. The Risk Factory is an interactive safety education center for vulnerable target groups among the society. On top of the visit to the physical part of the Risk Factory, the program is supported by a Serious Game. The University of Twente has conducted several investigations to measure the impact of the Risk Factory in terms of changed knowledge, attitude and safety awareness among the participants. The studies were designed with expert- en control groups.

Take home message:

  • To take note of two different approaches of impact assessments.

11:45 – 12:15

Behavioural change and fire safety in practice

Mr. Nick Boersma, Limburg Noord Fire Service (the Netherlands)

The presentation provides information about the importance of using knowledge of behavioural change, research and effect measurement in achieving long term fire safety. It will, more specific, react on how to use these in practice.

Take home message:

  • Make behavioural change your goal in achieving long term Fire Safety.

12:15 – 12:45

Safety education in school context - possibilities and challenges

Mrs. Eila Lindfors, Design and technology education University of Turku (Finland)

Promotion of school safety in comprehensive education is a versatile question of teacher education, accident prevention and preparedness in schools as well as safety education for pupils and teachers. In my presentation I introduce research and development projects that consider school safety from various point of views.

Take home message:

  • School safety is a question of collaboration and sharing expertise with rescue departments, teacher education, school teachers and pupils. Check your connections, create new ones and promote school safety in multicompetented teams.

12:45 – 13:15

On the necessity of theory- and evidence-based development of behavior change interventions: Intervention Mapping

Mr. Rob Ruiter, University of Maastricht (the Netherlands)

In my talk, I would like to point out the need for a systematic and theory- and evidence-based approach to the design of behavior change programs, as put forward by Intervention Mapping, which I will briefly introduce. In particular, I would like to stress the emphasis Intervention Mapping puts on using theory in all steps of intervention development, and to use theory correctly. I will demonstrate this by referring to the discussion in the Netherlands and elsewhere on the use of graphic health warnings and other field examples from the domain of health promotion and behavior change interventions.

Take home message:

  • Behavior change is by definition complex. Theories and behavior science expertise are there to help. Intervention Mapping provides the tools.

13:15 – 13:30

Closing remarks by the chair of the conference

Mr. Mike Hagen, chair European Fire Safety Alliance (United Kingdom)

13:30 – 14:15

Lunch and visiting exhibition

The story of Zouhair

A Fire Safety project from Amsterdam


Mike Hagen

Chairman of the conference

Mike Hagen is Chairman of the European Fire Safety Alliance (EFSA*). Mike worked for more than 33 years in the Fire and Rescue Service in the UK. For 9 years he was Deputy Chief in the Metropolitan area of Merseyside (a region that includes the city of Liverpool) and led the change in focus for the fire service that saw them apply the same skill and energy to community fire safety as they did to the all-important emergency response. The core of the philosophy was that a fire service has unique access to those most vulnerable to fire by virtue of the position of trust a firefighter has in local communities; they can visit people in the home to help apply simple measures to reduce risk

Hester Veltman

Speaks on: Wednesday 10:30 - 11:00

Hester Veltman is programme coordinator at the Netherlands Fire Services. It is her mission to embed community and fire safety in society together with the fire service people throughout the country.

Marieke van Daal

Speaks on: Wednesday 11:00 - 11:30

Marieke van Daal is project manager Prevention at the Dutch Burns Foundation since 2006, specializing in marketing and prevention. Within the Network Fire Prevention Weeks she headed several national prevention campaigns. ‘I see future preventive potential in behaviour change.

Lieuwe de Witte

Speaks on: Wednesday 11:30 - 12:00

Lieuwe de Witte is a researcher and teacher at the Fire Service Academy. Lieuwe is specialized in fire prevention and fire safety engineering. Lieuwe tells us about recent Dutch research on fire safety in the domestic area.

Herdís Storgaard

Speaks on: Wednesday 13:30 - 14:00

Herdís Storgaard is a trained nurse with a long background in emergency nursing. In 1991 she started working in child safety in Iceland and in a government supported program. About 10 years ago the government stopped supporting the program and Herdís started her own NGO and managed to get private funding from companies. Together with these parties, she has ‘built’ the safety home in Iceland.

Veerle De Decker

Speaks on: Wednesday 14:00 - 14:30

When Veerle De Decker started 8 years ago as head of the prevention department of the fire region of Antwerp, she already had experience in fire regulations and legislation from previous other jobs. She supports and guides a team of fire experts and assure the continuity of the prevention department. And she is the contact for the city, region and other departments concerning legal prevention dossiers. The Fire Service Antwerp had just started with the development of the first project in terms of community fire safety, the first of more to come… Currently , she has the pleasure to work with a multidisciplinary team to achieve the long term goal of our fire region: a community that actively cooperates to achieve fire safety.

Sander Cremers

Speaks on: Wednesday 14:30 - 15:00

Sander Cremers works at the Brabant-South East fire service. He was involved in the development of the new curriculum. He tells us more about how to reach schools and children and about working together with a professional education partner.

Frieder Kircher

Speaks on: Wednesday 15:30 - 16:00

Frieder Kircher started in 1967 in the volunteer fire brigade of Wiesloch (close to Heidelberg). He studied civil engineering in Karlsruhe Institute of Technology (KIT), Working since 1982 at Berlin Fire Brigade. Attached with nearly all sections of a professional Fire Brigade, specialized in fire prevention. Responsible since 2001 as deputy assistant Chief North for an Area of 1.3 million of inhabitants of Berlin. Since 1994 activities in fire safety education, since 2001 member of the German committee of fire safety education and since 2014 chairman of that committee.

Wolfgang Hochbruck

Speaks on: Wednesday 15:30 - 16:00

Wolfgang Hochbruck is professor of North American Studies at the University of Freiburg, Germany. He has been a volunteer firefighter since 2011, and has developed and taught a variety of fire safety programs since 2005.

Guy Keen

Speaks on: Wednesday 16:00 - 16:30

Guy Keen has worked for Merseyside Fire & Rescue Service since 1991 and currently holds the position of Area Manager for the Community Risk Management Directorate. Guy’s recent positions include Events Director for the 2008 World Firefighters Games, Head of a Fire - Police Taskforce (Arson and Anti-social Behaviour), Director of Service Performance and Head of Regulatory Fire Safety. Guy has attended a wide range of incidents across Merseyside in various command roles up to and including strategic level. Guy has a master’s degree on Public Sector Leadership with Anglia Ruskin University and is a Fellow with the Institution of Fire Engineers.

Harm Balk

Speaks on: Wednesday 16:30 - 17:00

Harm Balk works at the Fire service of Amsterdam. Harm is manager Emergency Firefighting services and commander in charge. Harm tells us about working on community safety in multicultural Amsterdam and about the project with his colleague Zouhair (see film 'The story of Zouhair'.

Alex Waller

Speaks on: Thursday 09:15 - 09:45

Alex Waller is Head of Service Delivery at Cheshire Fire & Rescue Service, UK. Alex began his fire service career in 1993, he has worked in a variety of specialist and managerial roles and currently leads all of the fire stations and frontline operations.

Marcello Francati

Speaks on: Thursday 09:45 - 10:15

Chief Officer at Greater Copenhagen Fire Department, and head of the Fire Prevention Department. Have been working with fire prevention for 12 years and have been head of the department for the last 5 years. Graduated from Danish Emergency Management Agency, Fire Officer Program in 1996, and have been teaching for DEMA at the incident command-training program for 4 years and worked as a leader in the local fire service for 4 years, before comming to Copenhagen Fire Department. Part time lecturer at Metropolitan University College.

Eva van Zoonen

Speaks on: Thursday 10:15 - 10:45

Eva van Zoonen is working as a researcher at the Dutch Burns Foundation at the department of prevention of burns. Eva is occupied with research on epidemiology of burns, the cause of burns and effectiveness of burn prevention programs. Young children and elderly are important risk groups and therefore her most frequent age groups of study. In 2014, she started a three part study on the influence of the aging population on burn safety in cooperation with the Institute of Physical Safety. The last part of the study (Interventions for elderly) was published in January 2016.

David Bornebroek

Speaks on: Thursday 11:15 - 11:45

Together with his team Brandveilig Leven (Community Safety) David Bornebroek deploys activities (approximately 600 yearly) focused on the prevention of fires, casualties and damage. David works at the fire department of region Twente. One of these activities is the Risk Factory; another examples are residential safety checks, evacuation drills, programs for schools and arranging information sessions after house fire incidents with severe impact.

Nick Boersma

Speaks on: Thursday 11:45 - 12:15

Nick Boersma works for the Limburg-North fire service and is responsible for the community actively achieving fire safety. He has a background as expert in behavioural change and as a researcher. Nick tells us more about the possibilities of using behavioural change, research and effect measurement in practice to achieve long term fire safety.

Eila Lindfors

Speaks on: Thursday 12:15 - 12:45

Dr. Eila Lindfors works as a professor in the Department of Teacher education in the University of Turku in the Rauma Unit. She leads the research in the theme area of Safety culture and safety education in learning and working environments. She is also the research manager in several national and international projects. She is the chair of the OPTUKE- School safety -network that was established in Finland in 2010 and is promoting school safety by consulting, researching and sharing expertise.

Rob Ruiter

Speaks on: Thursday 12:45 - 13:15

Rob Ruiter is a professor of applied social psychology and, currently, holds the chair of the Department of Work and Social Psychology in the Faculty of Psychology and Neuroscience at Maastricht University. His core research is on the effectiveness of risk communication messages, with a special interest in processes of attention, information processing, and attitude and behavior change. In his research group, he uses self-report measures as well as methods from the domains of cognitive psychology and the cognitive neurosciences including reaction times, eye tracking, EEG/ERP and fMRI, and virtual reality.


You can no longer attend this seminar.


Hotel Papendal

International Safety Education Seminar

Hotel & Congrescentrum Papendal
Papendallaan 3
the Netherlands

The International Safety and Education Seminar 2017 has secured a number of rooms in Hotel & Congrescentrum Papendal. Individual hotel reservations can be made by email at

Rooms are available for €114,- (standard) and €129,- (superior) per night, including breakfast. Please mention in your reservation code ISES2017.

Openluchtmuseum Arnhem

Social programme & seminar dinner

Holland Open Air Museum
Hoeferlaan 4
The Netherlands

For guests participating in the dinner at the Open Air Museum, free bus transportation is available.

Sponsors & Exhibitors


This seminar is made possible thanks to:
The Ministry of Security and Justice, the Federation of the European Union Fire Officer Associations and the European Fire Safety Alliance.
Ministerie van Veiligheid en Justitie logo European Fire Safety Alliance logo European Fire Safety Alliance


Our exhibitors who help make the International Safety Education Seminar a powerful event:
Please contact us if you are interested in exhibit options.


The International Safety and Education Seminar 2017 is organized by the Dutch Fire Service, the Dutch Burns Foundation and the Fire Service Academy.

General inquiries

Institute of Safety
+31 26 355 22 08

Brandweer Nederland
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